Exciting New Main Street forming!

The Center is helping to launch the new Upper Georgia Avenue Main Street, and recently helped coordinate a recruitment effort to select a highly qualified leader. We’re happy to announce …

Paul W. Ruppert has been appointed as the new Executive Director of the UGA Main Street.

Paul is an innovative entrepreneur who builds diverse teams that collaborate to create noteworthy projects. For the past 25 years, he has been involved with multiple successful ventures in the restaurant, retail and arts industries, including developing several businesses from the ground-up. A dynamic leader, Paul uses his expertise to help others reach their potential.

Paul can be reached by email or phone:
(C) 202.657 3297
(O) 202.457.0540 ext. 232

Support during COVID-19 pandemic

The UGA Main Street has compiled a package of available Small Business Assistance Grants and Loans to help your business during COVID-19:

DC grants for businesses with at least 25% revenue loss due to COVID-19

UGAMS grants for businesses impacted by COVID-19 and/or invest in capacity building.

SBA loans for Economic Injury due to COVID-19 


Learn more about UGAMS in Main Street FAQs

The perspective of those who live and work in the Upper Georgia Avenue corridor is critical to the development of this new Main Street. Community leaders, business owners and residents were invited to share feedback on priorities, challenges and opportunities at a community-wide public meeting on January 30. We had a full turnout and received a lot of helpful input, which will all be taken into consideration.


Providing a roadmap for locally-owned, locally-driven prosperity

After successfully launching and operating the The Parks Main Street for nearly two years, the Center was awarded a second grant from DSLBD to establish and operate the Upper Georgia Avenue Main Street. The scope and goals of our efforts will include:

  • assisting business districts with the retention, expansion and attraction of neighborhood-serving retail stores; and
  • unifying and strengthening the commercial corridor

Utilizing the nonprofit and Main Street methodology that has worked across DC and the nation, we have recruited a committed and diverse board of directors that is representative of the Shepherd Park, Takoma, Brightwood and Manor Park communities located along the Upper Georgia Avenue economic corridor.

The Main Street will be launched by this small founding board of individuals coming primarily from the neighborhood associations and community organizations that are already engaged on the Upper Georgia Avenue business corridor. As the Community Board develops and the Main Street is activated, there will be additional Board seats for neighbors and business owners, as well as committee positions.

Upper Georgia Avenue Main Street boundaries

The UGA Main Street area will range on Georgia Avenue, NW from Missouri Avenue to Eastern Avenue, including collaborating with The Parks at Walter Reed development for the Fern Street to Aspen Street portion.

Who We Serve

UGA Main Street represents small, independent businesses located within the boundaries listed above. Through the leadership of an executive director, board of directors and community volunteers, small business owners will receive technical assistance, retail grants and promotion assistance to support economic redevelopment efforts that engage and excite our communities.

What We Do

Main Streets are committed to transforming business corridors and creating economic impact for our neighborhoods by RAIN:

Revitalizing our communities by supporting retention and recruitment of small businesses to enhance economic vitality.

Attracting consumers to our commercial corridors through promotions that showcase them as thriving, welcoming destinations.

Improving the design of commercial properties and streetscapes by providing competitive grant funds for façade improvement.

Neighborhood organizations mobilizing and advocating to assist businesses and to coordinate sustained, community-driven revitalization efforts within UGA neighborhoods and the organization.