WEBINAR: Digital Marketing 101
March 11 @ 1:30 pm - 2:30 pm
Faculty: Rebecca Teaff, Chief Creative Officer & Founder, Redstart Creative
Digital Marketing is a powerful tool to build relationships and donor relationships are key to your fundraising. In order to build relationships, you need people to be aware of your organization and consider donating, volunteering etc. In this session we will go over what should make up your digital marketing – new web content, social media and email, what is the breakdown of each element within your strategy as well as the latest data to support its effectiveness. We will cover how to create authentic content to build & strengthen relationships with donors and teach DIY techniques to create a consistent communication plan.
This session includes instruction, discussion and DIY worksheets to create your own plan.