WEBINAR: Major Donor Strategy Deep Dive
June 4 @ 1:30 pm - 3:00 pm
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Faculty: Adriana Cosgriff, Founder, CEO, and Oliva Taylor, Account Manager, Capacita
Most nonprofits know they should be cultivating major donors, but few have a strategy that is rooted in evidence, aligned to their capacity, and actually works. This workshop closes that gap. Participants leave with a clear understanding of why major donors require their own dedicated approach, practical frameworks for building genuine relationships, and a concrete project management plan they can implement right away. Designed for executive directors, development staff, and board members, this session blends fundraising theory with hands-on strategy, giving organizations both the “why” and the “how” in a single sitting.
What will be covered:
- The case for major donors: Why major donors deserve their own strategy and the outsized role they play in sustainable nonprofit revenue.
- Relationship building & outreach: How to identify, cultivate, and steward major donor relationships with authenticity and intention.
- Practical implementation of project management tools and workflows to turn strategy into a functioning, sustainable program
Participants can expect the following key takeaways from this session:
- Major donors aren’t just bigger checks. They’re a different kind of relationship that requires its own dedicated strategy and approach, separate from other kinds of fundraising.
- Authentic relationships are the strategy — and they move at a human speed. Participants will walk away with a clear framework for identifying prospective major donors, making meaningful contact, and building the kind of trust that leads to significant, multi-year commitments without feeling transactional.
- A strategy is only as good as its execution plan. Participants will leave with a practical project management framework to implement a major donor program that doesn’t fall apart when things get busy.