Focusing Online Content for Short Attention Spans

April 5, 2018 - 9:30am - 11:30am

Faculty: Will Schermerhorn, AtomStream Communications

Course Objective: Learn to make your online content quickly catch attention and show your impact.

Attention spans online are short and getting shorter. That means every sentence, every photo--and every second--count. This workshop shows how to hook online visitors quickly so you can show your organization's impact. It's not tech, design or strategy. It's about thinking. It’s about diving to the core of communication and organization impact. That core leads to a framework for action. Attendees will learn to show impact through text and photos. They'll answer three simple questions to define audience, context and impact. They will pump energy into limp sentences. They'll tune reading levels to boost engagement.  They'll learn marketing missteps to avoid. The workshop reveals how to gauge progress with web analytics. They’ll leave with a nonprofit impact mind map, an analytics one-pager and tips for writing for readability.

Registration Fee:
$49.00 for Center Members and PIA; $49.00 for YNPNdc Members; $89.00 for All Others

*Full refunds are available to those who cancel within 48 hours.

If your organization is not a Center member and you signed up for membership today, you would instantly get one free course to be used within the first year of your membership. Find out more about Center membership.

Click here to contact our Program Assistant to take advantage of your free course.

Register Now!

Location: 
Center for Nonprofit Advancement, 1666 K Street, NW, Suite 440, Washington, DC 20006