Communications and Marketing

Email from A-Z: Maximize Your Email Marketing

June 15, 2016 - 1:30pm - 3:30pm

Faculty: Mary Ellen Hickman, Hickman Consulting Partners, LLC

Course objective: Learn how to set up regular email marketing or streamline and improve current campaigns.
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Location: 
THEARC 1901 Mississippi Ave, SE Washington, DC 20020

Networking 101

April 13, 2016 - 1:30pm - 3:30pm

Faculty: Kimberly Hall, Chief Strategy Officer, Elevate Consulting

Course Objective: Learn tips and tools to help make networking not so scary.

I don’t know how to network! Or so you say! Maybe you are thinking, "I am a terrible networker!”  No one can afford that attitude. Networking is an essential part of creating value for your constituents…and yourself. Learn 5 easy tips to make networking doable, fun & invaluable.  It might become your new best friend!

3 key benefits:

1. Build positive attitude and confidence toward networking. Read more »

Location: 
THEARC 1901 Mississippi Ave, SE Washington, DC 20020

Everyday Storytelling

February 10, 2016 - 10:00am - 12:00pm

Faculty: Tessa Moran, Co-Founder, Eidolon Films

Course Objective: Learn how to be an effective communicator before the camera, the podium and in person.
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Location: 
THEARC 1901 Mississippi Ave, SE Washington, DC 20020

How to Deal with Challenging and Difficult People

March 3, 2016 - 10:00am - 12:00pm

Faculty: Daniel Mushala, Daniel Mushala International, Inc. 

Course Objective: Learn how to react tactfully with people in your office to create an efficient workplace.
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Location: 
The Nonprofit Village, 12320 Parklawn Dr, Rockville, MD 20852

Stories that Sell Your Program

June 16, 2016 - 9:30am - 11:30am

Faculty: Elisa Kosarin, CVA, Twenty Hats

Course Objective: Gain the know-how create more stories that appeal to the audience you most want to reach.

Did you know that that your program’s website has only 5 to 7 seconds to capture the attention of the viewer? With such a short window, you need a compelling way to grab that visitor and engage them in your program’s mission.
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Location: 
Center for Nonprofit Advancement, 1666 K Street, NW, Suite 440, Washington, DC 20006

Measuring Social Media Effectiveness – Moving Beyond “Likes” and “Followers”

May 26, 2016 - 1:30pm - 3:30pm

Faculty: Fred Kraziese, Director of Social Media and Inbound Marketing, SmithGifford

Course Objective: Learn how to measure results from social media use.
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Location: 
Center for Nonprofit Advancement, 1666 K Street, NW, Suite 440, Washington, DC 20006

Communications Series Finale

Nonprofit leaders have discovered #NPBestPractices in story-telling, social media, pitches, reporter relationships, and more after information-packed sessions of our East of the River Communications Series. Participant's pitches recieved a different evaluation this time around from the perspective of radio editors and writers in the last session at local station WAMU.

At their visit, the group discovered new ways of utilizing radio broadcasts through pitch feedback from WAMU staff.  Read more »

National Nonprofit Conference

Date: 
April 20, 2016 - 9:00am - April 22, 2016 - 5:00pm
Location: 
Sheraton Tysons Hotel • McLean, Virginia

 

 

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east of the river communication series

 

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Everyday Storytelling - SOLD OUT

October 7, 2015 - 1:30pm - 3:30pm

Faculty: Tessa Moran, Co-Founder, Eidolon Films

Course Objective: Learn how to be an effective communicator before the camera, the podium and in person.
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Location: 
THEARC 1901 Mississippi Ave, SE Washington, DC 20020
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