Communications and Marketing

Next Level Communications

April 24, 2014 - 9:30am - 11:30am

Faculty: Mary Ellen Hickman, Hickman Consulting Partners LLC
Course Objective: Create a streamlined plan to market your organization Read more »

Location: 
Center for Nonprofit Advancement, 1666 K Street, NW, Suite 440, Washington, DC 20006

Anne Eigeman Consulting

1332 15th Street, NW #32
Washington
DC
20005
Phone: 
202-641-1970
Contact Name: 
Anne Eigeman
Special Discount for Center Members: 
Yes
Description of Member Discount: 

I will provide a 20% discount for grant writing and communications (writing/editing) projects to Center members. 

Your Services: 

As someone with extensive experience working with nonprofits in the DC area, I am well versed in best practices in fund development and communications and enjoy sharing these findings with local organizations. Because I follow news and emerging research trends related to the nonprofit sector closely, I relish the challenge of linking funding requests to broader findings in the field. My familiarity with online communications has also helped me to develop the necessary editing skills to enhance Web content so that it is inviting for readers. 

Is your company women owned?: 
Yes

Improve Your Fundraising Efficiency: How to Boost Revenue While Reducing Costs

February 19, 2014 - 9:30am - 11:30am

Faculty: Mary Ellen Hickman, Hickman Consulting Partners
Course Objective: Learn how to maximize your development resources to raise more revenue at lower costs Read more »

Location: 
Center for Nonprofit Advancement, 1666 K Street, NW, Suite 440, Washington, DC 20006

How Can Nonprofits Capture Media Attention and Earned Media?

March 13, 2014 - 9:00am - 11:00am

Faculty: Julie Rosenthal, JR Communications
Course Objective: Create an earned media strategy for your organization using insider techniques

Get insider tips and suggestions for gaining the attention of the media. Set media priorities and goals. Learn specific ways to identify newsworthy opportunities related to your organization to capture the limited attention of the media. A variety of media types and approaches will be discussed. Read more »

Location: 
Center for Nonprofit Advancement, 1666 K Street, NW, Suite 440, Washington, DC 20006

Generating Corporate Sponsorship

January 15, 2014 - 9:30am - 11:30am

Faculty: Lewis Flax, Flax Associates
Course Objective: Learn six critical factors to increase corporate sponsorship revenue

Successful nonprofit organizations recognize that they must go beyond the standard prospectus outreach if they are to increase sponsorship income.  The focus of this interactive course is to review proven strategies and tactics to increase corporate sector revenue. Read more »

Location: 
Center for Nonprofit Advancement, 1666 K Street, NW, Suite 440, Washington, DC 20006

"CREATE" event provides free marketing strategies for member nonprofits

On Saturday, September 28th, six Center members participated in a day-long event providing their organizations pro bono marketing support. Each nonprofit worked with a team of five to seven young marketing professionals, supervised by a seasoned expert. At the end of the day, each organization walked out with a professionally created marketing plan. Read more »

Event-based Fundraising: What You Need to Know

October 9, 2013 - 9:30am - 11:30am

Faculty: Alfreda Edwards, Principle, Edwards Development Services
Course Objective: Create a strategy for planning a successful fundraising event Read more »

Location: 
Center for Nonprofit Advancement, 1666 K Street, NW, Suite 440, Washington, DC 20006

How to Move Your Communications to the Next Level

September 16, 2013 - 1:30pm - 3:30pm

Faculty: Mary-Ellen Hickman, Hickman Consulting
Course Objective:  Create a streamlined plan to market your organization
Read more »

Location: 
Center for Nonprofit Advancement, 1666 K Street, NW, Suite 440, Washington, DC 20006

Behind the Tweets: Michael Sola

Research and ongoing conversations with members of the Center for Nonprofit Advancement demonstrate that marketing and communications is an area of top concern for nonprofits across our region. Social media—from Facebook to Pinterest—is among the newest tools in the communications toolbox. How do organizations effectively integrate social media into their existing communications and fundraising strategies? How do staff stay active in online conversations while meeting offline needs within their organizations? Read more »

Behind the Tweets: Sarah K. Ford

Research and ongoing conversations with members of the Center for Nonprofit Advancement demonstrate that marketing and communications is an area of top concern for nonprofits across our region. Social media—from Facebook to Pinterest—is among the newest tools in the communications toolbox. How do organizations effectively integrate social media into their existing communications and fundraising strategies? How do staff stay active in online conversations while meeting offline needs within their organizations? Read more »

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